What to See, Eat and Do in Korea (and Beyond)
The Hangang Drone Light Show is back with 5 shows planned for the spring season starting with a BT21 themed show on April 10th. This will be kick off the Seoul Spring Festival and each session includes special performances and a mini drone show in addition to the main drone show. I’ve been to quite of few of these over the years and honestly they just keep getting better and better.
There’s a very specific moment every year in Seoul where the city blossoms. The air gets warmer. People stay outside longer. The Han River starts filling up again. And right now, that moment is happening. The Seoul Spring Festival isn’t just one event, it’s the whole city turning itself into a giant, ongoing experience. So, if you’re in Seoul right now, this is what you’re actually stepping into.
The Spotify x BTS “SWIMSIDE” cruise might be one of the most uniquely curated events of this entire comeback era (so far) and I actually managed to snag an invite. The SWIMSIDE cruise was part of a larger global campaign between Spotify and BTS celebrating their comeback album “Arirang.” For three nights only (March 27–29, 2026), selected fans boarded a themed cruise departing from Yeouido Hangang Park and sailed along the Han River.
The BTS “Love Quarter” is part of the larger “BTS THE CITY: ARIRANG SEOUL” project, which has basically spread BTS related experiences across multiple locations in the city. Unlike other events in the city, the BTS “Love Quarter” exhibit isn’t loud or flashy. It’s not merch centric. It doesn’t try to overwhelm you.
And that’s exactly why it stands out.
There are moments in Seoul where you realize the city isn’t just hosting an event, it’s transforming into it. With the long awaited return of BTS, that’s exactly what’s happening in Seoul. Right now, the entire city seems to be shrouded in a hue of purple and the Dongdaemun Design Plaza in no exception. This is part of the larger “BTS THE CITY ARIRANG SEOUL” project, which is basically Seoul turning into a living stage. At night, the entire structure lights up with BTS visuals and, during the day, fans move through a quiet listening space filled with their music.
If you’re in Seoul right now, it kind of feels like the city is quietly (or not so quietly) orbiting around one thing… BTS! The kings of K-pop have officially made their comeback with their FREE concert at central Seoul’s Gwanghwamun Square. And with that, they have ushered in a whole itinerary of BTS-coded events all over Seoul.
Imagine strolling along a softly lit stream in the heart of Seoul, surrounded by glowing lanterns of every shape and size, from traditional hanji lanterns inspired by Korean history to playful media art and interactive light experiences all set against a winter night’s backdrop. That’s the Seoul Lantern Festival (서울빛초롱축제), one of our favorite events of the year!
“It’s the most wonderful time of the year” and Seoul is no exception. As soon as November comes around, Christmas decorations, events and festivities all start to roll out. For a little over two months, Seoul is engulfed in holiday cheer. Here’s some of our favorite ways to take in those sweet Christmas vibes.
The holiday season is upon us! Seoul has traded in its autumn foliage for glittering Christmas decorations, holiday displays and festivities that are all set to to roll out from November on. For a little over two months, Seoul is engulfed in holiday cheer. So if you’re looking to take in those holly jolly Christmas vibes, here are some of our favorite cafes to visit this time of year.
Right now the Seoul Regional Tourism Center is hosting a free “Local Trip Thu-Fri-Sat” program. The feel is “travel-without-leaving-Seoul” so you get a taste of countryside or coastal region culture (depending on the theme) while staying in the city.
Studio Dragon is holding a special “Bon Appétit, Your Majesty” pop-up right in here in Seoul! Located in the second-floor basement (B2) of The Hyundai Seoul, this pop-up up brings the tasty world to “Bon Appétit, Your Majesty” to ours. I’m not going to lie, the pop-up is small, what it lacks in size it more than makes up for in really cute official merch. They have everything from posters, stickers, and embroidered bookmarks to scrunchies, hoodies and even Ji-yeong’s bag, gabangi!
Beer first flowed into Korea during the Japanese occupation. In the early 1930s, Japanese companies established breweries here, mainly to supply beer to settlers and officials. At the time, beer was seen as an upscale, imported-style drink, pretty much reserved for the elite or special occasions. By 1933, Yeongdeungpo became home to two of Korea’s major breweries, which later evolved into OB (Oriental Brewery) and Hite Brewery.
