Attractions Culture

I Took a BTS Themed Cruise on the Han River (Spotify X BTS SWIMSIDE Experience in Seoul)

The Spotify x BTS “SWIMSIDE” cruise might be one of the most uniquely curated events of this entire comeback era (so far) and I actually managed to snag an invite. The SWIMSIDE cruise was part of a larger global campaign between Spotify and BTS celebrating their comeback album “Arirang.” For three nights only (March 27–29, 2026), selected fans boarded a themed cruise departing from Yeouido Hangang Park and sailed along the Han River.

Attractions Culture Events

BTS ‘Love Quarter’ Exhibit at MMCA Seoul: What to Expect (2026 Guide)

The BTS “Love Quarter” is part of the larger “BTS THE CITY: ARIRANG SEOUL” project, which has basically spread BTS related experiences across multiple locations in the city. Unlike other events in the city, the BTS “Love Quarter” exhibit isn’t loud or flashy. It’s not merch centric. It doesn’t try to overwhelm you.
And that’s exactly why it stands out.

Culture Events

BTS Media Show + Purple Lounge at DDP: What to Expect (Seoul Guide 2026)

There are moments in Seoul where you realize the city isn’t just hosting an event, it’s transforming into it. With the long awaited return of BTS, that’s exactly what’s happening in Seoul. Right now, the entire city seems to be shrouded in a hue of purple and the Dongdaemun Design Plaza in no exception. This is part of the larger “BTS THE CITY ARIRANG SEOUL” project, which is basically Seoul turning into a living stage. At night, the entire structure lights up with BTS visuals and, during the day, fans move through a quiet listening space filled with their music.

Cafés Food

3 Cafes to Try this Holiday Season

The holiday season is upon us! Seoul has traded in its autumn foliage for glittering Christmas decorations, holiday displays and festivities that are all set to to roll out from November on. For a little over two months, Seoul is engulfed in holiday cheer. So if you’re looking to take in those holly jolly Christmas vibes, here are some of our favorite cafes to visit this time of year.

Culture Events

Bon Appétit, Your Majesty Pop-Up in Seoul

Studio Dragon is holding a special “Bon Appétit, Your Majesty” pop-up right in here in Seoul! Located in the second-floor basement (B2) of The Hyundai Seoul, this pop-up up brings the tasty world to “Bon Appétit, Your Majesty” to ours. I’m not going to lie, the pop-up is small, what it lacks in size it more than makes up for in really cute official merch. They have everything from posters, stickers, and embroidered bookmarks to scrunchies, hoodies and even Ji-yeong’s bag, gabangi!

Culture Events

Yeongdeungpo’s NEW Original Beer Festival

Beer first flowed into Korea during the Japanese occupation. In the early 1930s, Japanese companies established breweries here, mainly to supply beer to settlers and officials. At the time, beer was seen as an upscale, imported-style drink, pretty much reserved for the elite or special occasions. By 1933, Yeongdeungpo became home to two of Korea’s major breweries, which later evolved into OB (Oriental Brewery) and Hite Brewery.

Food Restaurants

The Best All You Can Eat KBBQ in Myeongdong

Mongvely is smack in the heart of Myeongdong, making it super convenient if you’re shopping, sightseeing, and have built up a good appetite. It’s a beef and pork BBQ spot that offers buffet/all-you-can-eat style, where you can pick out your cuts of meat and bring it back to grill at your table. The vibe is lively, smells good (because hello, BBQ), and usually pretty full particularly around dinner time. The clientele is mostly foreign because of the location, but that doesn’t mean it should be simply written off as “touristy” (like we almost did).