Culture Events

Pokémon Lotte Town Summer Market Seoul 2026: Lotte World Mall Guide

Pokémon Starlight Paradise has arrived at Lotte World Mall in Jamsil, featuring an impossible to miss, giant pokéball sitting right in the middle of the lawn. The ball is actually a giant dome that you can walk through. And inside is one of the most whimsical Pokémon displays I’ve seen so far. Imagine a rainbow lit pond filled with glowing Magikarp lanterns and beautiful sky projections all across the entire ceiling of the dome. Truly an immersive experience.

Attractions Culture Events

Inside Seoul’s Delicious in Dungeon: Labyrinth Exploration Exhibition

This summer, Seongsu is playing host to the Ryoko Kui Exhibition & Delicious in Dungeon: Labyrinth Exploration, marking the first time the acclaimed exhibition has come to Korea. Originally touring Japan to celebrate the hit manga and anime, the exhibition combines an art retrospective of creator Ryoko Kui’s work with an immersive dungeon experience inspired by Delicious in Dungeon (known in Japanese as Dungeon Meshi and Korean as Dungeon Bap).

Cafés Food Restaurants

Liam & Noah’s by Cre8Cookies: Seoul’s Most Unexpected Sandwich Shop

Cre8Cookies has been serving up the best homemade cookies in Seoul since 2016, and I should know because that’s how long I’ve been eating there. And while built they’ve built a reputation on deliciously oversized cookies, brownies, and American-style baked goodness, recently, they decided to take a step back, rebrand, and expand before reopening in a big new way.

Culture Korea Itineraries

3 Things You Actually Need to Survive Summer in Seoul

There’s a version of Seoul in spring and summer that looks perfect: cherry blossoms, river picnics, blue skies and sunny days. Then there’s the version you actually experience after about 20 minutes outside: heat, humidity and mild dizziness from walking everywhere. If you’re in Seoul during this time, there are three things that quietly make or break your entire day: sunscreen, deodorant, and hydration.

Culture Events

Pokémon Mega Festa 2026 in Seoul: Secret Forest, Ditto Playground & Olive Young Pop-Ups

As if Seoul wasn’t already overloaded with pop-ups this spring, Pokémon just said “hold my Poké Ball.” The city has basically turned into one giant Pokémon playground thanks to Pokémon Mega Festa 2026, a massive city-wide event celebrating Pokémon’s 30th anniversary. And honestly? Even people who aren’t hardcore Pokémon fans are getting pulled in because the photo zones, merch, and nostalgia levels are ridiculously good right now.

Attractions Beauty Culture Style

Pokémon 30th Anniversary Party at Olive Young N Seongsu: Complete Guide (2026)

The Pokémon 30th Anniversary Party is one of the main events of Pokémon Mega Festa 2026, a citywide celebration marking 30 years of Pokémon. Throughout May, Olive Young has teamed up with 61 beauty and lifestyle brands to release around 230 Pokémon-themed products and special gifts. And while you can find many of these products at any Olive Young, the biggest and most immersive location is Olive Young N Seongsu, where the Trendpot space has been turned into a giant Pokémon-themed party complete with photo zones, exclusive merchandise, and limited-edition collaborations.

Culture Events

Inside the KPop Demon Hunters Anniversary Pop-Up in Seoul

If you somehow survived the original KPop Demon Hunters obsession last year, I regret to inform you that Seoul has decided to bring it back full circle. To celebrate the film’s first anniversary, the official KPop Demon Hunters One Year Anniversary POP-UP has just opened at The Hyundai Seoul, and it’s already becoming one of the busiest fandom events in the city right now.

Attractions Cafés Culture Events Food

METAMONG PLAYGROUND in Seoul: Complete Guide to the Ditto Pop-Up 2026

Metamong Playground is basically a giant Ditto-themed universe hidden in Seongsu and the entire thing feels aggressively designed for social media in the best possible way (for the most part). Just picture purple everywhere, massive Ditto sculptures, Ditto walls, Ditto desserts, Ditto merch, Ditto chaos! In case you haven’t pieced it together, we’re pretty big on Ditto out here in Korea.