What to See, Eat and Do in Korea (and Beyond)
You probably already know that Seoul LOVES a good pop-up. But every once in a…
The Seoul K-Medi Center (서울한방진흥센터) is a cultural and wellness complex dedicated to Korean traditional…
When most people think about experiencing Korean culture, they picture wearing a hanbok, visiting a…
You probably already know that Seoul LOVES a good pop-up. But every once in a while, one comes along that feels like it was truly made for the fans. Enter Tears on a Withered Flower (시든 꽃에 눈물을). The hugely popular romance webtoon has officially taken over the Yongsan I’Park Mall’s webtoon pop-up zone.
The Seoul K-Medi Center (서울한방진흥센터) is a cultural and wellness complex dedicated to Korean traditional medicine. And on the surface I know that it doesn’t sound like the most interesting thing to put on your itinerary, but this isn’t your surface level kind of experience. The center was created to make Korean traditional medicine more accessible to the public through exhibitions, education and hands-on experiences. Rather than being simply a museum, it combines several different experiences under one roof.
The experience starts by choosing a hanbok to wear. And I don’t mean a costume hanbok, I mean beautiful, high-quality traditional hanbok similar to those worn by professional performers, making the entire experience feel even more immersive. There are plenty of styles and body inclusive sizing for both men and women, and the instructor even helps style your hair with traditional accessories to complete the look.
The DDP Rooftop Tour is one of the most unique experiences in Seoul right now, giving visitors rare access to the rooftop of one of Korea’s most iconic buildings. Instead of just admiring the DDP from below, you get to step onto the actual structure designed by legendary architect Zaha Hadid and see Seoul from an entirely different perspective.
Dragon Ball: Heroes Rise Asia Tour has officially landed in Seoul, and this is definitely not your average pop-up. Instead of simply displaying pieces behind glass, the exhibition takes you through some of the most iconic moments in the Dragon Ball universe with life-sized characters, recreated scenes, interactive games, photo zones and digital missions. So naturally, I had to check it out.
Pokémon Starlight Paradise has arrived at Lotte World Mall in Jamsil, featuring an impossible to miss, giant pokéball sitting right in the middle of the lawn. The ball is actually a giant dome that you can walk through. And inside is one of the most whimsical Pokémon displays I’ve seen so far. Imagine a rainbow lit pond filled with glowing Magikarp lanterns and beautiful sky projections all across the entire ceiling of the dome. Truly an immersive experience.
This summer, Seongsu is playing host to the Ryoko Kui Exhibition & Delicious in Dungeon: Labyrinth Exploration, marking the first time the acclaimed exhibition has come to Korea. Originally touring Japan to celebrate the hit manga and anime, the exhibition combines an art retrospective of creator Ryoko Kui’s work with an immersive dungeon experience inspired by Delicious in Dungeon (known in Japanese as Dungeon Meshi and Korean as Dungeon Bap).
Tucked away in Jung-gu near Yaksu Station, Chunpoong Brewery (춘풍양조장) is one of the most interesting traditional alcohol experiences you can have in Seoul right now. Part brewery, part history lesson and part tasting experience, Chunpoong is helping introduce a new generation of people to Korean makgeolli but with a surprisingly modern twist.
Cre8Cookies has been serving up the best homemade cookies in Seoul since 2016, and I should know because that’s how long I’ve been eating there. And while built they’ve built a reputation on deliciously oversized cookies, brownies, and American-style baked goodness, recently, they decided to take a step back, rebrand, and expand before reopening in a big new way.
Just a short walk from Hongdae and tucked away in Yeonnam-dong, Mariber Studio offers one of the cutest and most unique workshops I’ve come across in Seoul. Instead of browsing display cases, you’ll shape, carve, fire, polish, and finish a genuine sterling silver ring or charm that you design yourself.
If Seoul Forest wasn’t already one of my favorite places in the city, the 2026 Seoul International Garden Show cemented it. Thanks to the months long event, there are shops, events, and 167 custom-designed garden spaces. That’s 167 more reasons to visit one of the most popular places in Seoul.
There’s a version of Seoul in spring and summer that looks perfect: cherry blossoms, river picnics, blue skies and sunny days. Then there’s the version you actually experience after about 20 minutes outside: heat, humidity and mild dizziness from walking everywhere. If you’re in Seoul during this time, there are three things that quietly make or break your entire day: sunscreen, deodorant, and hydration.
