Attractions Beauty Culture Style

Pokémon 30th Anniversary Party at Olive Young N Seongsu: Complete Guide (2026)

The Pokémon 30th Anniversary Party is one of the main events of Pokémon Mega Festa 2026, a citywide celebration marking 30 years of Pokémon. Throughout May, Olive Young has teamed up with 61 beauty and lifestyle brands to release around 230 Pokémon-themed products and special gifts. And while you can find many of these products at any Olive Young, the biggest and most immersive location is Olive Young N Seongsu, where the Trendpot space has been turned into a giant Pokémon-themed party complete with photo zones, exclusive merchandise, and limited-edition collaborations.

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METAMONG PLAYGROUND in Seoul: Complete Guide to the Ditto Pop-Up 2026

Metamong Playground is basically a giant Ditto-themed universe hidden in Seongsu and the entire thing feels aggressively designed for social media in the best possible way (for the most part). Just picture purple everywhere, massive Ditto sculptures, Ditto walls, Ditto desserts, Ditto merch, Ditto chaos! In case you haven’t pieced it together, we’re pretty big on Ditto out here in Korea.

Attractions Culture Events

The Hangang Drone Light Show Is the One Thing You Have to Stay for This Spring in Seoul

The Hangang Drone Light Show is back with 5 shows planned for the spring season starting with a BT21 themed show on April 10th. This will be kick off the Seoul Spring Festival and each session includes special performances and a mini drone show in addition to the main drone show. I’ve been to quite of few of these over the years and honestly they just keep getting better and better.

Attractions Culture Events

Seoul Spring Festival 2026: What to Expect + Best Things to Do (Han River Guide)

There’s a very specific moment every year in Seoul where the city blossoms. The air gets warmer. People stay outside longer. The Han River starts filling up again. And right now, that moment is happening. The Seoul Spring Festival isn’t just one event, it’s the whole city turning itself into a giant, ongoing experience. So, if you’re in Seoul right now, this is what you’re actually stepping into.

Attractions Culture

I Took a BTS Themed Cruise on the Han River (Spotify X BTS SWIMSIDE Experience in Seoul)

The Spotify x BTS “SWIMSIDE” cruise might be one of the most uniquely curated events of this entire comeback era (so far) and I actually managed to snag an invite. The SWIMSIDE cruise was part of a larger global campaign between Spotify and BTS celebrating their comeback album “Arirang.” For three nights only (March 27–29, 2026), selected fans boarded a themed cruise departing from Yeouido Hangang Park and sailed along the Han River.

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The Seoul Lantern Festival has Been Extended!!

Imagine strolling along a softly lit stream in the heart of Seoul, surrounded by glowing lanterns of every shape and size, from traditional hanji lanterns inspired by Korean history to playful media art and interactive light experiences all set against a winter night’s backdrop. That’s the Seoul Lantern Festival (서울빛초롱축제), one of our favorite events of the year!

Attractions Culture

The Hyundai Seoul Christmas Market: Atelier de Noël

One of the most popular Christmas markets in Seoul is the one held every year at The Hyundai Seoul in Yeoido. This visually stunning Christmas market pop-up is held on the 5th floor and features a new theme every year. This year’s theme is Atelier de Noël and it engulfs you in a woodsy Christmas workshop wonderland.

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3 Must-Visit Christmas Markets in Seoul

“It’s the most wonderful time of the year” and Seoul is no exception. As soon as November comes around, Christmas decorations, events and festivities all start to roll out. For a little over two months, Seoul is engulfed in holiday cheer. Here’s some of our favorite ways to take in those sweet Christmas vibes.