Inside the Hirono Pop-Up in Seoul (Dates, Location, and Experience)
A complete guide to the Hirono pop-up in Seoul—learn about the character, the artist Lang, and what to expect at this immersive Seongsu event.
What to See, Eat and Do in Korea (and Beyond)
A complete guide to the Hirono pop-up in Seoul—learn about the character, the artist Lang, and what to expect at this immersive Seongsu event.
The Hangang Drone Light Show is back with 5 shows planned for the spring season starting with a BT21 themed show on April 10th. This will be kick off the Seoul Spring Festival and each session includes special performances and a mini drone show in addition to the main drone show. I’ve been to quite of few of these over the years and honestly they just keep getting better and better.
There’s a very specific moment every year in Seoul where the city blossoms. The air gets warmer. People stay outside longer. The Han River starts filling up again. And right now, that moment is happening. The Seoul Spring Festival isn’t just one event, it’s the whole city turning itself into a giant, ongoing experience. So, if you’re in Seoul right now, this is what you’re actually stepping into.
The BTS “Love Quarter” is part of the larger “BTS THE CITY: ARIRANG SEOUL” project, which has basically spread BTS related experiences across multiple locations in the city. Unlike other events in the city, the BTS “Love Quarter” exhibit isn’t loud or flashy. It’s not merch centric. It doesn’t try to overwhelm you.
And that’s exactly why it stands out.
There are moments in Seoul where you realize the city isn’t just hosting an event, it’s transforming into it. With the long awaited return of BTS, that’s exactly what’s happening in Seoul. Right now, the entire city seems to be shrouded in a hue of purple and the Dongdaemun Design Plaza in no exception. This is part of the larger “BTS THE CITY ARIRANG SEOUL” project, which is basically Seoul turning into a living stage. At night, the entire structure lights up with BTS visuals and, during the day, fans move through a quiet listening space filled with their music.
BTS has officially returned having had a successful and FREE, I might add, comeback concert in the center of Seoul for the world to see. And with the return of BTS come a whole bunch of BTS themed events including not one, but two merch pop-ups! The BTS ‘Arirang’ pop-up is currently being held at both HYBE headquarters and Shinsegae’s main branch in Myeongdong. And the experiences couldn’t be any more different.
If you’re in Seoul right now, it kind of feels like the city is quietly (or not so quietly) orbiting around one thing… BTS! The kings of K-pop have officially made their comeback with their FREE concert at central Seoul’s Gwanghwamun Square. And with that, they have ushered in a whole itinerary of BTS-coded events all over Seoul.
If you’ve spent any time in Korea’s design scene (or just love irresistibly cute characters), you’ve probably come across Muzik Tiger. “Muzik (moo-jik)” means “no job” in Korean, so the whole vibe of this brand is about breaking free from the daily grind and traditional work-life from the perspective of this chonky tiger.
And boy am I here for it.
Right now from January 15 to March 16, 2026, the Grammy Museum is hosting a special pop-up exhibition dedicated to Selena Quintanilla-Pérez, one of the most influential Latin artists in music history. This is kind of a once in a lifetime display for fans because many of her personal items are being shown outside of Texas for the first time ever.
So you’re looking for unique things to do in Seoul that won’t break the bank? Here are 3 super budget friendly activities to do in Seoul this winter that you won’t want to miss.
Imagine strolling along a softly lit stream in the heart of Seoul, surrounded by glowing lanterns of every shape and size, from traditional hanji lanterns inspired by Korean history to playful media art and interactive light experiences all set against a winter night’s backdrop. That’s the Seoul Lantern Festival (서울빛초롱축제), one of our favorite events of the year!
That’s right, in Korea Jesus gets his very own birthday cafe and it goes viral every year. This event is run by the Korea CCC (Campus Crusade for Christ), basically a Christian outreach wrapped in the fun energy of K-pop “birthday cafe” culture.