BTS DALMAJUNG 2026 Pop-Up in Seoul
There’s something really special about BTS’ Dalmajung collections that makes me look forward to them every year. Dalmajung (달마중) is…
What to See, Eat and Do in Korea (and Beyond)
There’s something really special about BTS’ Dalmajung collections that makes me look forward to them every year. Dalmajung (달마중) is…
The Spotify x BTS “SWIMSIDE” cruise might be one of the most uniquely curated events of this entire comeback era (so far) and I actually managed to snag an invite. The SWIMSIDE cruise was part of a larger global campaign between Spotify and BTS celebrating their comeback album “Arirang.” For three nights only (March 27–29, 2026), selected fans boarded a themed cruise departing from Yeouido Hangang Park and sailed along the Han River.
The BTS “Love Quarter” is part of the larger “BTS THE CITY: ARIRANG SEOUL” project, which has basically spread BTS related experiences across multiple locations in the city. Unlike other events in the city, the BTS “Love Quarter” exhibit isn’t loud or flashy. It’s not merch centric. It doesn’t try to overwhelm you.
And that’s exactly why it stands out.
There are moments in Seoul where you realize the city isn’t just hosting an event, it’s transforming into it. With the long awaited return of BTS, that’s exactly what’s happening in Seoul. Right now, the entire city seems to be shrouded in a hue of purple and the Dongdaemun Design Plaza in no exception. This is part of the larger “BTS THE CITY ARIRANG SEOUL” project, which is basically Seoul turning into a living stage. At night, the entire structure lights up with BTS visuals and, during the day, fans move through a quiet listening space filled with their music.
BTS has officially returned having had a successful and FREE, I might add, comeback concert in the center of Seoul for the world to see. And with the return of BTS come a whole bunch of BTS themed events including not one, but two merch pop-ups! The BTS ‘Arirang’ pop-up is currently being held at both HYBE headquarters and Shinsegae’s main branch in Myeongdong. And the experiences couldn’t be any more different.
If you’re in Seoul right now, it kind of feels like the city is quietly (or not so quietly) orbiting around one thing… BTS! The kings of K-pop have officially made their comeback with their FREE concert at central Seoul’s Gwanghwamun Square. And with that, they have ushered in a whole itinerary of BTS-coded events all over Seoul.
J-Hope’s ‘And What?’ solo exhibition is designed to shine a light on J-Hope as an individual and all the many hats he wears: BTS member. Rapper. Singer-songwriter. Record producer. Dancer. Style icon. The point being that no one label can define him and it leaves us all eagerly waiting for his next move… and what?
It’s that time of year again, time for BTS Festa! This year not only marks the 12th anniversary of BTS, but also all the members will finally be discharged from their mandatory military service. There will be cafe events, special celebratory projects, J-Hope’s final 2 concerts and, of course, 2025 Festa which will be held at Kintex.
So you’re BTS ARMY and coming to Seoul? Here are a few of my favorite spots that are definitely worth a slot on your next Korea itinerary.
BTS Festa is a yearly event organized by HYBE to celebrate the anniversary of BTS’ debut back in 2013. The event has grown in size and scale, becoming a genuine attraction, not just for BTS ARMY, but for tourists making their summer travel plans.
March is quickly approaching, which means it’s almost Suga Day! March 9th marks the birthday of our beloved Yoongi. And if you happen to be in Seoul, there are lots of birthday projects and cup sleeve events to check out!
When it comes to BTS restaurants, Yoojung Sikdang is THE go-to place. It’s where the members of BTS frequently ate eat during their trainee and rookie years, sometimes up to 3 times a day. And the ajumma who used to personally feed the boys whenever they came is still running the place. It definitely belongs on the itinerary of any ARMY, but if you’ve already been or are looking for more, then you need to check out Superstar Tteokbokki.