What to See, Eat and Do in Korea (and Beyond)
I have shared so many of my favorite Korean designers and hanbok brands, but I’ve never shared the one that started it all (for me). Teterot Salon (때때롯살롱) used to just be Chima Jeogori (치마저고리), a tiny indie shop in Sinchon that sold me my first daily hanboks back in 2016. I guess you could say it was my gateway brand because, honestly, there was no looking back after that.
The 2025 session of the Hanbok Expo is officially underway and there are over 150 designers and brands attending. It can definitely be a bit overwhelming, especially if you’re new to the hanbok scene. But, as someone who’s been attending for the past several years, I wanted to share some my favorites.
Clio’s Harry Potter collaboration may be the best Harry Potter makeup collab out there. No doubt, some gorgeous collections have been released like the ones by Sheglam and ColourPop. But personally, I just love how chic and understated the designs of this collection are.
At the top of my list of must buys in Korea are daily hanbok or modern clothes and accessories inspired by traditional Korean designs. And while there are many amazing Korean designers out there, Leesle continues to dominate the top of my recommendation list.
You could visit Seongsu-dong every day for a year and spend each day doing something different. So, for all you first-timers out there, here’s my itinerary of Seongsu-dong to cover cafes, fashion, K-beauty and more.
While I’m not really a summer person, one thing that I look forward to every year is Hanbok Expo! What is Hanbok Expo? Hanbok Expo (한복상점) is a yearly convention where hanbok designers (both traditional and modern) from all across the country gather to sell, showcase and promote… well… hanbok! The hanbok industry has flourished so much since I first wrote about it back in 2016.
If you’re looking for a unique souvenir to commemorate your trip to Korea… why not get a daily hanbok or modern clothes inspired by traditional Korean designs? There are so many amazing designers, it can be overwhelming. Especially if you’re looking for something in particular. So here are some of my favorite brands and why I like them.
It took a few years, but Nike has finally decided to capitalize on Korea’s popularity with “Nike by You.”
Lexi and I went in to design my new everyday-wear cap. Here’s everything you need to know about designing your own.
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