event – Seoul Searching

Exploring More of Korea Inside of Seoul

Right now the Seoul Regional Tourism Center is hosting a free “Local Trip Thu-Fri-Sat” program. The feel is “travel-without-leaving-Seoul” so you get a taste of countryside or coastal region culture (depending on the theme) while staying in the city.

Culture Events Fashion Style

My Top 5 Modern Hanbok Designers at the 2025 Hanbok Expo

The 2025 session of the Hanbok Expo is officially underway and there are over 150 designers and brands attending. It can definitely be a bit overwhelming, especially if you’re new to the hanbok scene. But, as someone who’s been attending for the past several years, I wanted to share some my favorites.

Cafés Culture Events Food

“Villains are Destined to Die” in Seoul

Korea might be the home of webtoons, but there aren’t nearly as many events as you might expect. That’s why we were so excited to hear that the “Villains are Destined to Die” was being held for a month this summer in Mapo-gu, Seoul.

The webtoon officially ended back in 2024, but there are stilll lots of fans of the series and D&C Media, the studio behind the webtoon, still regularly holds fan pop-ups and releases merch at events like these about once a year.

Culture Events

Squid Game Takes Over Seoul

Squid Game is the biggest thing in Seoul right now and to celebrate, the Seoul city government threw a HUGE Squid Game Finale Fan Event over the weekend. While it was open to the public, there was a special seated section for invited guests only (guess who got in?).

Culture Events

BTS Festa 2025, Everything You Need to Know

BTS Festa is a yearly event organized by HYBE to celebrate the anniversary of BTS’ debut back in 2013. The event has grown in size and scale, becoming a genuine attraction, not just for BTS ARMY, but for tourists making their summer travel plans.

Attractions Culture Events

Seoul Plaza Ice Skating Rink

Every winter, an ice skating rink is set up right outside of City Hall in Seoul. Skating at the Seoul Plaza Ice Skating Rink (서울광장 스케이트장) is one of the most anticipated activities of the season and rightfully so. Not only do you get to enjoy a winter sport right in the middle of the city, but it’ll only set you back 1,000 KRW per person (roughly 0.75 USD).