Culture Events

BTS Media Show + Purple Lounge at DDP: What to Expect (Seoul Guide 2026)

There are moments in Seoul where you realize the city isn’t just hosting an event, it’s transforming into it. With the long awaited return of BTS, that’s exactly what’s happening in Seoul. Right now, the entire city seems to be shrouded in a hue of purple and the Dongdaemun Design Plaza in no exception. This is part of the larger “BTS THE CITY ARIRANG SEOUL” project, which is basically Seoul turning into a living stage. At night, the entire structure lights up with BTS visuals and, during the day, fans move through a quiet listening space filled with their music.

Attractions Culture

Cheonggye Soul Ocean: Seoul’s Urban Oasis

One our favorite spots along the Cheonggyecheon this time of year is hidden beneath Gwanggyo Bridge where you can enjoy ‘Cheonggye Soul Ocean,’ a special media art exhibition that uses six projectors to display gorgeous visuals across 40 meters of the water’s surface. From whales swimming between your feet to Monet’s floral masterpieces floating down the stream, it’s an incredibly soothing way to unwind, especially after a long busy day or week.