Yeongdeungpo’s NEW Original Beer Festival
Beer first flowed into Korea during the Japanese occupation. In the early 1930s, Japanese companies established breweries here, mainly to supply beer to settlers and officials. At the time, beer was seen as an upscale, imported-style drink, pretty much reserved for the elite or special occasions. By 1933, Yeongdeungpo became home to two of Korea’s major breweries, which later evolved into OB (Oriental Brewery) and Hite Brewery.